Art of the Title

1. What is the definition of a Title Sequence?
A Title Sequence presents the names of the people who are responsible of the making of the film or TV program.

2. What is the function of a Title Sequence?
The function of a Title Sequence is to credit the people who are involved in the making. Title sequences are usually presented in a way which fits the genre e.g. Rom Com would maybe has swirly font, whereas a horror would maybe have quite a dark and spooky font.

3. Name three films featured in the A Brief History of the Art of the Title Sequence?
The Phantom of the Opera
The Thing
Star Wars

4. Select a film Title Sequence shown in the A Brief History of the Art of the Title Sequence and discuss how the Title Sequence uses Typography Elements (text), Visual Imagery/Sound Elements and what kind of mood/feeling is created as a result?
Saturday Night Fever Title Sequence is quite quirky with the music 'staying alive' by the Bee Gees. This makes the audience want to jump out of their chair and dance, this immediately gives us the impression that it involves dancing. The typography is swirly red writing which looks like its been lit up, the word 'fever' flickers on and off, this gives the feel of a sign outside a nightclub or bar. The red typography matches the colour of his shirt, this contrasts with the dull colours of the surroundings.

5. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?
The style of the typography gives the impression of a sign outside a nightclub or bar, this gives the audience the impression that the film may be about a nightclub or bar, the upbeat music also gives this impression.

6. Select another film Title Sequence shown in the A Brief History of the Art of the Title Sequence and discuss how the Title Sequence uses Typography Elements (text), Visual Imagery/Sound Elements and what kind of mood/feeling is created as a result? Name of chosen Film Title Sequence: Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling:
The typography for the film The Social Network is presented as the same layout as the Facebook logo. This immediately shows the viewers what social networking site this film is based on. The Facebook logo is extremely well known, so having this type of typography will immediately attract Facebook users. 

7. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?
The typography suggests that it might be a documentary type film, we immediately know what it is going to be about. It also suggests that it is targeted for Facebook users.

8.Visit the following website: Art of the Title watch the sequences and read the 6 Film Title Sequence interview with Richard Morrison.
The typography for Sweeney Todd is quite sinister, the title for 'Sweeney Todd' is red, this symbolises blood, death and rather haunting things.

9. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?
The red typography and dark background suggests that this is a horror, the music helps identify the genre too as its quite dull and eerie.

10. What does Richard Morrison explain about the Film Title Sequence?
Richard Morrison explained that animating the blood was the most challenging part "Animating blood and its movement became the most crucial and challenging element of the sequence. We had to build special platforms within which we imitated blood movement and filmed it" This makes us realise that even the smallest detail of the film was well thought out and was rather time consuming.  

11. Does Richard Morrison feel the Film Title Sequence was successful, why or why not? Name of 2nd chosen Film Title Sequence created by Richard Morrison: Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling:
In The Dreamers I feel that Morrison didn't use the film titles successfully, as I found it quite hard to concentrate on the names while there was a lot of movement going on in the background.

12. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?
The sequence automatically gives us the impression that the film is based in Paris as the building that has been focused on is the Eiffel tower, the letter 'A' in the word 'Dreamers' is also set out as the silhouette of the building. The idea that the film is based in Paris was also given because the colours red and blue were included (colours on the French flag).
 The impression that I was given for the film from the title sequence was that it might have something to do with the making of the Eiffel tower, as parts of the building were presented as drawings.
The music is quite upbeat, this steers us away from the idea that this film might be a horror.

13. What does Richard Morrison explain about the Film Title Sequence?
Richard Morrison explains that he wanted the sequence to look quite old fashioned. "I wanted this sequence to look organic, just like in the old days. So I just started piecing visually abstract elements together, like in a puzzle, and decided to completely abandon any complex animation effects. It just did not fit in with the essence of the movie."

14. Does Richard Morrison feel the Film Title Sequence was successful?
Richard Morrison feels that the title sequence was successful as he quoted "I think most people now recognise The Dreamers just by that quite memorable title sequence." His aim was to make the sequence look old fashioned, and this was successfully overcome. Therefor he feels that it was successful.