preferred and opposite reading.

This is a film poster advertising the film 'Taken 2'. The storyline of the film is about a father trying to rescue his kidnapped daughter. However, for people that haven't seen this film may get the wrong interpretation.

The preferred reading of this poster is to show the father on roof tops, looking for his daughter. The smoke and sparks are to show that there is a lot of action in the film.

Although, the opposite reading of this poster is that it looks like a film based on war with the smoke and sparks. Giving the viewer the wrong idea on the film.